Promoting Public Transport
20th July 2006
Last Thursday I went for an interview for a marketing job with Traveline, the organisation which provides public transport information via phone, web and text. A part of the interview I had to give a presentation on a subject of my choice, so I decided to do something relevant, which was “How to get commuters out of their cars” giving the benefits, the reasons why people are in their cars and what can be done to change it. They seemed quite interested in my ideas, but I didn’t get the job. I don’t really have much proveable marketing experience, so I guess I could have been as interested as you like in public transport but without the right experience its not much use.
Its a real shame for me, as I was looking forward to the opportunity to make a difference.